The market for medical services is characterized by an ongoing centralization and consolidation. In medical segments like diabetes or home care an integrated treatment is pursued. A holistic treatment of patients by one party (e.g. by a home care provider) is becoming more and more important. Moreover, tendencies of centralization also in case of procurement processes become visible. Due to that procurement, especially at bigger hospitals chains, is organized by procurement associations.
Medical services are not only product oriented and can also be used for the employees in a company. Modern widespread disease like stress and stress and excessive demand lead to a change in mind by employers. Corporate health measures (e.g. flexible working hours and ergonomic workspaces) and the analysis of team structures become more and more important – and employees desire for new concepts to face those developments. Medical services can e.g. be holistic therapy concepts (integrated care), modern procurement management or corporate health management.

For most of the manufacturers and providers of medical services it is thereof important to know exactly their own position in the market and competitive environment. Furthermore, the knowledge about customer demands and trends is essential. To prepare the right business strategies manufacturers as well as dealers must create a comprehensive understanding about customer attitudes and market mechanisms.

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