Medical services

International market research and market analysis for medical services

The market for medical services is characterized by an ongoing centralization and consolidation. In medical segments like diabetes or home care an integrated treatment is pursued. A holistic treatment of patients by one party (e.g. by a home care provider) is becoming more and more important. Moreover, tendencies of centralization also in case of procurement processes become visible. Due to that procurement, especially at bigger hospitals chains, is organized by procurement associations.
Medical services are not only product oriented and can also be used for the employees in a company. Modern widespread disease like stress and stress and excessive demand lead to a change in mind by employers. Corporate health measures (e.g. flexible working hours and ergonomic workspaces) and the analysis of team structures become more and more important – and employees desire for new concepts to face those developments. Medical services can e.g. be holistic therapy concepts (integrated care), modern procurement management or corporate health management.


For most of the manufacturers and providers of medical services it is thereof important to know exactly their own position in the market and competitive environment. Furthermore, the knowledge about customer demands and trends is essential. To prepare the right business strategies manufacturers as well as dealers must create a comprehensive understanding about customer attitudes and market mechanisms.

Our experienced project managers at DTO Research look forward to assisting you by optimizing and implementing your market and competitive strategies.
Please do not hesitate to contact us if you have any questions about market research or market analysis for OTC-Products via phone under +49 (0)211 179660-0 or e-mail

Market research services for Medical services

  • Target group and user surveys
  • Focus groups with medical professionals, experts and decision makers
  • Market analysis (market potential, prices, volumes, market structures etc.)
  • Qualitative and quantitative surveys
  • Analysis of product and sales strategy
  • Assistance at market entrance and for M&A decisions
  • Recommendations, strategy formulation and strategy implementation
  • Development of business models and cases

Country expertise

Germany, Austria, Switzerland, The Netherlands, Russia, Great Britain, Turkey, Belgium, France, Italy, Spain, Poland

APAC: Thailand, Indonesia, Malaysia, Singapore, China, Japan, Australia

North Amerika: 
USA, Canada

Middle and Latin Amerika: 
Mexico, Brazil, Argentina, Uruguay, Colombia, Chile

Contact us now

Benefit from our expertise of over 100 successfully accomplished projects for cleaning products and cleaning machinery. Please contact us for further information via phone 0049 (0)2111796600 or mail

About DTO Research

DTO Research is an international operating market research and consulting company with the focus on b2b and industry research. Our core competencies include the analysis of competitors, market potentials, customers and suppliers, trends and markets in over 100 countries worldwide. Besides doing the analytical framework, we assist our customers in planning and implementing market specific strategies for business improvements in existing markets as well as strategies to penetrate and cover new market potentials.

DTO Research

Benrather Schloßallee 33 | 40597 Düsseldorf | Germany

+ 49 (0)211 17966 00


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