International market research and market analysis for OTC-Products

OTC-Products are mainly sold via pharmacies. The turnover in this segment only in Germany accounts several billion Euro. OTC-Products are all medical products which are not subject to prescription. Some important manufacturers of medical products are among our customers. In general, these are huge pharmaceutical companies. OTC-Products have different application areas. Our customers are providers of e.g. ointments, plasters, nasal sprays or painkillers.
For most of the manufacturers and providers of OTC-Products it is thereof important to know exactly their own position in the market and competitive environment. Furthermore, the knowledge about customer demands and trends is essential. To prepare the right business strategies manufacturers as well as dealers must create a comprehensive understanding about customer attitudes and market mechanisms.


Our experienced project managers at DTO Research look forward to assisting you by optimizing and implementing your market and competitive strategies.
Please do not hesitate to contact us if you have any questions about market research or market analysis for OTC-Products via phone under +49 (0)211 179660-0 or e-mail info@dto-research.de.

Market research services for OTC-Products

  • Target group and user surveys
  • Focus groups with medical professionals, experts and decision makers
  • Market analysis (market potential, prices, volumes, market structures etc.)
  • Qualitative and quantitative surveys
  • Analysis of product and sales strategy
  • Assistance at market entrance and for M&A decisions
  • Recommendations, strategy formulation and strategy implementation

Country expertise

Germany, Austria, Switzerland, The Netherlands, Great Britain, Turkey, Belgium, France, Italy, Spain, Poland

Malaysia, Singapore, Japan, Australia

North Amerika: 
USA, Canada

Middle and Latin Amerika: 
Mexico, Brazil, Chile

Contact us now

Benefit from our expertise of over 100 successfully accomplished projects for cleaning products and cleaning machinery. Please contact us for further information via phone 0049 (0)2111796600 or mail info@dto-research.de

About DTO Research

DTO Research is an international operating market research and consulting company with the focus on b2b and industry research. Our core competencies include the analysis of competitors, market potentials, customers and suppliers, trends and markets in over 100 countries worldwide. Besides doing the analytical framework, we assist our customers in planning and implementing market specific strategies for business improvements in existing markets as well as strategies to penetrate and cover new market potentials.

DTO Research

Benrather Schloßallee 33 | 40597 Düsseldorf | Germany

+ 49 (0)211 17966 00


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