OTC-Products are mainly sold via pharmacies. The turnover in this segment only in Germany accounts several billion Euro. OTC-Products are all medical products which are not subject to prescription. Some important manufacturers of medical products are among our customers. In general, these are huge pharmaceutical companies. OTC-Products have different application areas. Our customers are providers of e.g. ointments, plasters, nasal sprays or painkillers.
For most of the manufacturers and providers of OTC-Products it is thereof important to know exactly their own position in the market and competitive environment. Furthermore, the knowledge about customer demands and trends is essential. To prepare the right business strategies manufacturers as well as dealers must create a comprehensive understanding about customer attitudes and market mechanisms.

Our experienced project managers at DTO Research look forward to assisting you by optimizing and implementing your market and competitive strategies.
Please do not hesitate to contact us if you have any questions about market research or market analysis for OTC-Products via phone under +49 (0)211 179660-0 or e-mail info@dto-research.de.